Brokers are working twice as hard to meet their clients’ needs to communicate benefit options effectively to their employees. The COVID-19 pandemic has affected “wellness” on all levels—physical, emotional, relational AND financial. This Open Enrollment season is a prime opportunity for brokers to demonstrate both their expertise and thoughtful consideration in assisting clients throughout the process. Purchasing Power’s Mike Wilbert offers his insights at Employee Benefit News.

In the past decade, brokers’ roles have evolved from straight sales to focusing on helping employers achieve their HR objectives. This open enrollment season, HR needs the guidance and expertise of benefit brokers, as well as their time

Read 3 ways brokers can help employers with open enrollment during coronavirus online here.