Skip to main content

Leadership Team

Trey Loughran

Trey Loughran, Chief Executive Officer

Trey Loughran is Chief Executive Officer of Purchasing Power, LLC. He joined the company in early October 2019, having held multiple senior executive roles spanning financial services and technology, digital marketing and data analytics across both business-to-business and business-to-consumer platforms. Most recently, Loughran served as president of, a leading online provider of banking services to consumers via one of the largest digital domains in financial services. He also held a number of senior executive roles over a 12-year career at Equifax, including president of two of the company’s four business units, chief marketing officer, and head of corporate development and emerging markets. Prior to Equifax, Loughran served in various roles at BellSouth Corporation, McKinsey & Company, and Lazard Frères & Co.

Elizabeth Halkos

Elizabeth Halkos, Chief Operating Officer

Elizabeth Halkos has responsibilities including oversite of sales, account management, client services, customer experience/care/operations, business-to-business marketing and public relations. Among her achievements, Halkos received the 2017 “Female Executive of the Year” Silver Award from the Stevie® Awards for Women in Business. She also was named among the Atlanta Business Chronicle’s “Top 40 Business Stars Under 40” and appointed to The Committee of 200, created to advance women’s leadership in business. Halkos earned her MBA in statistics and data analytics from the Goizueta Business School at Emory University and her B.A. in French language/literature from the University of Virginia, Charlottesville.

Wade Pierce

Wade Pierce, Chief Financial Officer

Wade Pierce currently oversees business planning, accounting, budgeting, capital structure, securitization funding, and risk management for the company. His responsibilities include financial statement preparation, analysis, treasury and portfolio management, as well as strategic planning, annual budgeting and forecasting of business growth opportunities. Previously, Pierce served as CFO at Sierra Auto Finance LLC/DriverUp Corporation, and as North American Controller for Citi Retail Services, a division of Citigroup. A certified public accountant and a member of Financial Executives International, Pierce received his bachelor’s degree in accounting from Illinois State University in Normal, IL.

Bryon Colby

Bryon Colby, Chief Digital Marketing Officer

Bryon Colby is responsible for delivering company growth through the digital strategy, developing the customer experience online and offline, and leading the e-commerce P&L. He oversees all digital platforms including mobile applications, website operations and social media, as well as brand and consumer marketing, creative solutions, business-to-business marketing and public relations. Previously, Colby served as senior vice president of digital commerce for Cornerstone Brands, part of Qurate Retail Group in Cincinnati. 

Prakash Muthukrishnan

Prakash Muthukrishnan, Chief Technology Officer

Prakash Muthukrishnan joined the company in 2013. After being named Chief Information Officer in 2014, Muthukrishnan’s responsibilities have expanded to include overseeing eCommerce platform and user experience, product management, technology development, delivery and IT operations. He is credited for developing Purchasing Power’s award-winning mobile website and app, a strategic, award-winning initiative that now accounts for more than 50% of gross customer sales. Prior to Purchasing Power, Muthukrishnan has worked in leadership roles for a variety of companies, including Manhattan Associates and Blockbuster, Inc. A U.S. Patent holder, he also is a 2015 ATP Innovation Award winner and a 2017 winner of the “TAG Top 20 Most Innovative Companies in Georgia.”

Greg Birge

Greg Birge, Chief Legal Officer & Corporate Secretary

Gregory (Greg) Birge has held the position of Chief Legal Officer & Corporate Secretary since 2013. He is responsible for all legal affairs, corporate governance, commercial transactions, intellectual property, privacy and compliance issues. In addition to serving as general counsel, Birge advises and negotiates client contracts with medium and large companies, as well as corporate refinancing transactions. Prior to joining Purchasing Power, Birge held senior legal positions for such companies as Aquilex Holdings, LLC; ChoicePoint Inc.; CyberStarts, Inc.; GE Harris Railway Technology; and White & Case, LLP. With a J.D. from the University of Miami School of Law, he also is an active member of the Association of Corporate Counsel (ACC), Georgia Chapter.

Chief People Officer - Racquel Roberts

Racquel Roberts, Chief People Officer

Racquel Roberts serves as the Chief People Officer, overseeing all Purchasing Power human resources responsibilties since June 2006. In this capacity, she focuses on key talent elements, including talent and leadership development, talent recruitment and acquisition, internal communication, benefits administration, employment law, new employee onboarding and career management. Prior to joining Purchasing Power, Roberts served as the human resources manager of Sibley Heart Center Cardiology, a human resources manager at CapMark Services, and as a communications manager at Lend Lease. Armed with a Senior Professional in Human Resources® certification, Roberts also is a SHRM Senior Certified Professional (SHRM-SCP), recognized by the Society for Human Resource Management (SHRM).