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Which employees are interested in purchase programs?

Employee purchase program

Employees say having access to employee discount and purchase programs can create, and increase, their loyalty to their employer. But which employees specifically are interested in using the different types of purchase programs?

In a recent Harris Poll1, employees were asked how likely they were to use the different types of purchase programs. Here’s the demographic breakdown of those who said they were very likely or somewhat likely to use each program:

Merchant discount program

  • Employees at all age levels were almost equally likely to use this program except for the 65+ employee who was less interested.
  • Male and female employees were almost equally likely to use this program except for those in the 45-54 age range, where more women than men were likely to do so.
  • Employees at all education levels, with or without children, were almost equally likely to use this program.
  • In terms of income level, employees earning less than $75K were slightly more interested in the program than those with an income level above $75K.

Employee discount program

  • Younger employees are more likely to want a discount program than employees in older age brackets.
  • Male and female employees were almost equally likely to use this program except for those in the 45-54 age range, where more women than men were likely to do so.
  • Employees at all income levels (from less than $50K to $100K+), education levels and marital status were equally interested.
  • Those with children are more likely to use the program than those without children.

Employee purchase program

  • Employees 44 years of age and younger, whether they are male or female, are far more likely to want an employee purchase program than those 45 years of age and older.
  • Employees at all income levels (from less than $50K to $100K+), education levels and marital status were equally interested.
  • Those with children are more likely to use the program than those without children.

Purchasing Power’s data shows that the average user is a married female, age 30-39, with a household income of $50,000 - $74,999.

With such widespread interest, there is no question that employee discount and purchase programs are here to stay. They continue to grow immensely with new products and services constantly being added to all three types. Plus, they give employers a more competitive employee benefits strategy.


1Harris Poll on behalf of Purchasing Power, Nov. 19-23, 2015, among 741 U.S. adults working full-time.