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Views: 5 ways advisers should alter benefits marketing for aging Millennials

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Christy DeFrain, our Vice President of Sales and Account Management, talks about how and why to alter benefits communication with Millennials at Employee Benefit Advisor. Millennials are the largest generation in the United States workforce, and finding out how to communicate with this group is crucial. DeFrain offers five practical tips for improving benefits communication with this generation.

Excerpt:

The benefits and perks that employees today truly care about are those that offer greater flexibility, autonomy, and the ability to lead a better life. Gallup’s 2017 State of the American Workforce Survey reported that millennials want benefits and perks that directly impact their lives and the lives of their family members. And they show a greater willingness than other generations to switch jobs to secure them.

Read Views: 5 ways advisers should alter benefits marketing for aging millennials online.