Employee Benefits Adviser looks at how not all workers within the same generation have the same benefits needs. Elizabeth Halkos, Chief Operating Officer of Purchasing Power®, talks about how analysis of buying trends can lead to a more nuanced understanding of employee needs.
“There is more to customizing benefits than age alone. Employers can’t overgeneralize the generations today,” says Purchasing Power Chief Operating Officer Elizabeth Halkos. “Within the generations there are varying lifestyles and buying preferences that dictate what benefits are important to them. This is especially key for non-traditional voluntary benefits that offer the ultimate customization approach to the workforce.”
Read Tailored strategies bring more voluntary sales online.