Faced with uncertainty about the potential effects healthcare reform will have on employee benefits, and the knowledge that budgets will not be increasing to cover current healthcare plans in the future, more HR professionals are looking towards voluntary benefits to create a robust benefits package. Purchasing Power's Chief Marketing Officer, Elizabeth was featured in Voluntary Benefits Magazine where she talks about how to use voluntary benefits as incentives.
In addition to improving employee loyalty and morale, voluntary benefits can support a company’s HR objectives, and reinforce company culture. Offering gym memberships, subsidized health food vending machines, and access to purchase home workout equipment will reduce healthcare costs, reinforce a company’s wellness program, and promote a healthy lifestyle. Promoting regular fun gatherings such as potluck lunches, bagel breakfasts, or a departmental activity in a large firm, can encourage team-building and contribute to company loyalty.