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Nontraditional Voluntary Benefits

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Advisors and brokers alike are seeking new sources of revenue these days due to the changing benefits landscape and the impact of health care reform. Purchasing Power's Chief Revenue Officer, Elizabeth Halkos talks about why nontraditional voluntary benefits should be considered and how the fit into your current benefits package offering in this aricle on ThinkAdvisor. 

One of those non-traditional voluntary benefits – employee purchase programs – is also helping employers with another HR objective – keeping employees productive.

An employee purchase program provides employees with a way to buy much-needed and unplanned-for household and lifestyle products and educational services, keeping them on budget and further stretching their hard-earned money. The employee purchase program is offered as a voluntary benefit through the employer via payroll deduction.

In addition to offering an attractive commission rate, non-traditional voluntary benefits can offer advisors and brokers an advantage over competitors who are marketing only the traditional voluntary benefits. One-size-fits-all products are a thing of the past.

Read Nontraditional voluntary benefits online.