Event Marketer Magazine talks about the Purchasing Power® 2017 bus tour, a mobile way to engage clients and customers. The article summarizes the campaign basics, including the bus route and bus stop brand activation activities. In addition to brand awareness, the tour is focused on getting better control of finances and credit scores.
At each stop, brand ambassadors set up an activation footprint outside the coach, including a tent, a prize wheel, big-branded custom frames for photo ops and product information including a demo of the company’s new “text to enroll” concept. Prizes ranged from mini fans to 10-percent-off coupons, gift cards and t-shirts. And if those didn’t entice visitors, there was a sweepstakes offering grand prizes including a seven-day cruise to the Bahamas for two, a 55-inch television and an Apple MacBook Pro. For every entry, Purchasing Power made a financial contribution to its charitable partner Junior Achievement, which teaches kids about financial wellness and money management. Purchasing Power also gave out food in each market that represented a theme or culinary specialty, like local gourmet donuts handed out on National Donut Day at one client’s employee summer kickoff picnic in Charlotte.