Communicating with employees is important any time of the year, but especially during open enrollment. Tailoring communications to each generation in the workplace assures that those efforts will be successful.
It’s a bit more of a challenge with Millennials because this generation is disrupting how we communicate -- how we read and write and relate. As the largest generation in the workforce, it’s important not only to understand Millennials, but to communicate with them in ways that will resonate.
Utilize these 5 tips to assure communications with Millennials are the most effective:
- Don’t put a spin on it.
Millennials want direct, honest communications from their employers without the sugar coating. They also want it to be two-way. Their preference for this direct communication style includes wanting to be able to communicate with management, creating transparency and encouraging new ideas.
- Get social.
They’re online all the time and utilize most of the social media, but Facebook and Twitter are probably the best ways to reach Millennials. Actually, anything digital is a good way to communicate with Millennials given their values and schedule preferences.
- Tell a story.
With their passion for social media and entertainment, Millennials crave stories and personal anecdotes. Further, explanations or illustrations aid Millennials in seeing the value of how a particular benefit will help them now or in the future.
- Put it in bite-size pieces.
Millennials like it short and to the point. For open enrollment information, work it into their daily news feed, sharing information that’s easily accessed from their phones where they can quickly scan and click embedded links to a site where they can take action.
Capture their attention via emails, ad tiles, banners and videos to creatively communicate how benefits work, how to enroll and how employees can save money by taking advantage of offerings.
- Avoid up close and personal.
Although there are times when communicating face to face is necessary, it’s not a favorite for Millennials. Due to their penchant for multitasking and digital technology, they would prefer to work remotely and use business communication tools such as central portals, project management platforms and group messaging. If they are attending an in-person meeting, Millennials will be scanning emails and sending texts. Virtual meetings are faster, less costly and more focused for the Millennial.
Communicating with Millennials must be done in a way that makes the most impact, captures their limited attention spans and stands out among competing information.